One of Gladwell’s criticism of social media activism is the lack of organization. There isn’t much planning nor strategizing with social media networks, which leads to disorder and conflict where progress is less likely to happen. I think I personally agree to this. By going on social media for a movement where things are more impersonal, it’s much more harder to establish any sort of strategy or leadership. But this is definitely an obstacle to overcome with social media, which can be overcome by being personal and establishing leadership.